A consortium proposal / Bizarre Bunny × Pronk Digital × Runa

The show
that fixes
what you
just laughed at.

What if the chaos of running a home services business, the missed calls, the botched schedules, the wasted leads, became the best show in the industry? That's what we're building. AI-produced. Eight to ten episodes a month. A full growth engine wrapped around it.

Format3-min episodes, AI-produced

Cadence8 to 10 per month

ReachYouTube Shorts, TikTok, Meta

StatusPilot ready to build

Tone 01 Parks & Rec
meets HVAC. Dry, character-led, warm. Comedy through recognition, not slapstick.

Tone 02 Silicon Valley
for service. Ambitious, tech-literate, a little mean about dashboards. Built for operators.

Tone 03 Real pain.
Told with humour. Every episode is a true industry story the audience has already lived through.

What we're actually proposing.

We haven't found a Parks and Rec for the service industry. From what we can tell, the story of the people who keep homes running hasn't really been told on screen. The immigrant founder who built a fleet from one van. The office manager juggling fifty calls. The tech who shows up to a basement full of live iguanas.

The stories are already there. Nobody seems to have captured them yet. We want to make that show.

Three minute episodes. AI-generated. Distributed where service customers already scroll. A small recurring cast of characters that operate a fictional service company. Every episode is built around a real industry pain, a missed lead, a 30-mile drive for no sale, a CSR who couldn't book the job, a quote that ran over by 40%.

Writers lined up on our side include talent from The Office and Parks and Rec. The format is locked. The voice is sober, dry, anti-slop. No cringe, no wacky. Think left-brain marketer meets right-brain studio.

[ genie concept film / reel.mp4 ]

PROOF / Charter Spectrum

We already pulled this off for Spectrum.

Bizarre Bunny cut a concept film, swapped the end card for Spectrum Reach CTV, and sent it in cold. Their Western sales director called back inside a day. Now we're prepping to run the same play for the other six regions.

Spectrum's traditional video pipeline takes nine to twelve weeks and runs twenty to forty thousand dollars per spot. Ours took a day and a round of notes.

"We changed out the words, put Spectrum at the end of the video, and it got their attention. Their Western sales director called us yesterday." — Tim Morris, Bizarre Bunny

Three leads. Three tiers. One industry.

We set the show across the three layers of the service-business world. The immigrant founder. The mid-market operator. The legacy heir. Every industry pain shows up differently at every tier, which gives writers a permanent well to draw from.

Lead 01 / The Founder

One van.
Forty trucks.
Still answering
the phone.

Came over with a toolbox. Built the fleet. Argues about the margin on every quote. Has opinions about every CRM ever shipped.

Lead 02 / The Operator

Three
dashboards.
Zero
peace.

Runs forty trucks out of Atlanta. Loses at payroll every Friday. Can quote call-booking rates from memory. Hates Meta.

Lead 03 / The Heir

Third
generation.
Wharton MBA.
Zero respect.

Grew up in the shop. Came back from school with ideas. Dispatch won't run his playbook. His LinkedIn is flawless. His techs call him Wharton.

Content engine

Bizarre Bunny

Writes it. Directs it. Makes it. AI-native studio producing studio-grade film on the same platforms everyone else uses, finished in-house on DaVinci and Premiere.

Writer room (ex-Office, ex-Parks and Rec)
Character design and voice
Generation, grade, edit, deliver
Episode cadence: 8 to 10 per month

Distribution and media

Pronk Digital
Watson Co.

Runs paid and organic distribution. Ties each episode's pain point to a retargeting cadence. Owns the media buy and the creative testing behind it.

YouTube Shorts, TikTok, Meta Reels
Social listening on character moments
Ad variation testing at scale
Sponsor reporting and attribution

Growth engine

Runa

Converts the laugh into action. Voice-coach AI that plugs exactly the leaks the show is joking about. Listens to Service Titan calls, flags missed leads, hands recovery to leadership in real time.

Service Titan-native voice coach
Missed-lead detection and escalation
Awards, workshops, makeover series built on top
Six companies queued for onboarding

The conversion flow / Laugh. Realise. Act.

The show that fixes everything you just laughed at.

Every episode ends the same way. The audience laughs. Then they realise the breakdown on screen is happening in their business right now. That's the hand-off. The show creates emotional recognition. Runa closes the loop.

Step 01 Emotional recognition.

"That's literally my dispatcher."

Built into every episode. The scenario is specific, the reaction is automatic.

Step 02 Low-friction CTA.

"Run a free call audit. See what you're missing."

Single action, no sales call, no commitment. The end card of every episode.

Step 03 Real proof.

A missed-revenue snapshot generated from their own Service Titan data. Specific numbers, their own calls, their own CSRs.

Step 04 Onboarding.

Direct path into Runa's voice coach and pipeline dashboard. The laugh has already done the selling.

Revenue model / One show, five lines

One show. Five revenue lines.

The show itself is break-even content that carries four other products behind it. Each layer deepens the relationship with operators and compounds the next. Supplier sponsorship buys the slate. Everything else generates standalone revenue.

Line 01 Supplier
Sponsorship

Carrier, Goodman, Daikin, Ford Fleet. The brands operators already carry on their trucks. They own sponsorship of the slate and the end cards.

Line 02 Sponsored
Storylines

Native placement inside the plot. A botched install gets fixed by a manufacturer partner. A fleet breakdown becomes a vehicle story. Sponsors own the resolution, not the interruption.

Line 03 Golden
Wrench
Awards

Annual awards program for the operators actually doing it right. Best CSR, best booking rate, most improved business. Entry fees, category sponsorships, episode features for winners.

Line 04 90-Minute
Workshops

Live and virtual. Owners submit real call recordings. They walk out knowing exactly where their revenue is leaking. Ticketed, sponsored, and the obvious bridge into Runa.

Line 05 Business
Makeover

Docu sub-series following real operators through an operational transformation. Before and after. Sponsored per company. The most persuasive proof engine we can build.

The money / Cost structure and funding model

Funded by suppliers, compounded by the five revenue lines.

Supplier sponsorship from Carrier-class brands buys the episode slate. Sponsored storylines pay per placement inside the plot. Awards, workshops, and the Makeover sub-series generate standalone revenue and feed each other.

Minimum baseline production cost is roughly seventy-five to one hundred thousand dollars a month, covering two writers, two animators, one full-time editor, AI credits, and hosting. That's what keeps the show shipping. Everything above that line is margin that the three companies share.

Nobody in the consortium fronts the production cost alone. We go into the supplier conversation together. First targets are Carrier and Goodman, then Ford Fleet on the vehicle side, then ServiceTitan as the obvious software sponsor.

Writers (2, ex-Office / Parks & Rec)$24–48k

Animators (2)$20k

Lead editor (1 full-time)$10k

AI credits, hosting, tooling$8–12k

Distribution and media opsPronk-led

Monthly baseline$75–100k

What we're asking for on Thursday's call.

Step 01 Lock three pilot scripts.

One per character tier. Shared writer's room across all three companies. BB leads the room.

Step 02 First supplier conversation.

Joint intro to Carrier or Goodman. John's side of BB runs the manufacturer relationship work.

Step 03 Ship three episodes.

Built and distributed end to end. Live inside fourteen days of greenlight. Attribution wired in from day one.

Step 04 Crowdfund on episode 4.

By episode four we have the reactions and clips to launch a Kickstarter around the cast. The show starts funding itself.

The showthat fixeswhat youjust laughed at.