Teaser  /  From Wrenches to Riches
A proposal for Carrier

From Wrenches
to Riches.

A scripted AI comedy about home services. Carrier at the centre of every story.

Parks and Rec, for HVAC.

A scripted AI-produced comedy about the people who keep homes running. The founder who built a fleet from one van. The operator drowning in dashboards. The tech who shows up to an iguana in the basement. Three-minute episodes. Eight to ten a month. Distributed where service customers already scroll.

Carrier sits at the centre of every story. Their unit in the hero scene, their technician on the porch, their end card at every close.

Episodes in development  /  Scenes from the slate

Eight to ten a month. Every one a true industry story.

Each episode starts from a real operator pain. A weird call, a botched install, a service mystery. Written for the people who already live these days.

Ep 01 / HVAC
The thermostat
war.
One couple, one Carrier thermostat, twenty years of marriage. Tech on the phone to dispatch asking how to arbitrate.
Ep 02 / Road life
Lunch on
the tailgate.
Two techs, one burrito, no words. Five hours into a twelve-hour day. The dignified silence of people who have seen too much.
Ep 03 / Duct cleaning
The dust
apocalypse.
Homeowner opens the attic access. Ten years of ductwork debris choose that moment to leave. Tech already laughing.
Ep 04 / Confessional
The
confessional.
Dashboard cam. Tech in traffic, glances into the lens, holds a look. Eleven calls on the day. Nobody speaks. Jim Halpert, plumber's van edition.
Ep 05 / 4th wall
The customer
is filming.
Bathrobe homeowner recording the tech on her iPhone. Tech looks past her straight into our lens. Mutual resignation. Upload pending.
Ep 06 / Monday
Monday
morning.
Six techs at the warehouse whiteboard at 7am. One is yawning, two are on phones, one is looking directly at the camera. Owner oblivious.
Ep 07 / The system
Sync
error.
The dispatch software throws a red modal at the worst possible moment. Tech's reflection in the laptop says everything. Runa sells itself here.
Ep 08 / Hold
Please hold
for a tech.
Tech on his back in a crawlspace, phone-lit face, listening to the customer's voicemail describe the clicking noise at 3am. Patience as performance.
Ep 09 / After hours
After
hours.
The founder sits alone in his pickup in the fleet yard at sunset, hands on the wheel, engine off. The stillness you earn after thirty years.
Content engine
Bizarre Bunny Studios
Bizarre Bunny

Writes it. Directs it. Makes it. AI-native studio producing studio-grade film on the same platforms everyone else uses, finished in-house on DaVinci and Premiere.

  • Writer room drawn from The Office and Parks and Rec
  • Character design and voice
  • Generation, grade, edit, deliver
  • Episode cadence: 8 to 10 per month
Distribution and media
Watson & Co. Marketing

Home-services marketing agency. Runs paid, organic, and direct mail for operators across the US. Ties each episode's pain point to a retargeting cadence and owns the conversion story end to end.

  • Google, Meta, Local Services Ads
  • SEO and reputation management
  • Creative testing at scale, sponsor reporting
  • Voice: no hedging, no maybes, phone rings or it doesn't
Growth engine
Runa
Logo pending

Converts the laugh into action. Voice-coach AI that plugs exactly the leaks the show is joking about. Listens to Service Titan calls, flags missed leads, hands recovery to leadership in real time.

  • Service Titan-native voice coach
  • Missed-lead detection and escalation
  • Six companies queued for onboarding
The money  /  Cost structure and funding model

Funded by sponsorship, not by you.

Minimum baseline production cost is roughly seventy-five to one hundred thousand dollars a month, covering two writers, two animators, one editor, AI credits, and hosting.

Carrier-class supplier sponsorship underwrites the slate. Nobody in the consortium fronts the cost alone.

Writers  (2, ex-Office / Parks & Rec)$24–48k
Animators  (2)$20k
Lead editor  (1 full-time)$10k
AI credits, hosting, tooling$8–12k
Distribution and media opsPronk-led
Monthly baseline$75–100k

What we're asking for on Thursday's call.

Step 01 Lock three pilot scripts.

One per character tier. Shared writer's room across all three companies. BB leads the room.

Step 02 First supplier conversation.

Joint intro to Carrier or Goodman. John's side of BB runs the manufacturer relationship work.

Step 03 Ship three episodes.

Built and distributed end to end. Live inside fourteen days of greenlight. Attribution wired in from day one.

Let's lock
the pilot.

Three companies. One cast. Enough story to run for years. Thursday, ten to one, John on the call. Let's pick the tier we shoot first and go.

matt@bizarrebunny.com