An AI-produced scripted series for the home services industry. Carrier at the centre of every story.
Tone 01Parks & Rec meets HVAC.Dry, character-led, warm. Comedy through recognition, not slapstick.
Tone 02Silicon Valley for service.Ambitious, tech-literate, a little mean about dashboards. Built for operators.
Tone 03Real pain. Told with humour.Every episode is a true industry story the audience has already lived through.
What we're actually proposing.
We haven't found a Parks and Rec for the service industry. From what we can tell, the story of the people who keep homes running hasn't really been told on screen. The immigrant founder who built a fleet from one van. The office manager juggling fifty calls. The tech who shows up to a basement full of live iguanas.
The stories are already there. Nobody seems to have captured them yet. We want to make that show.
Three minute episodes. AI-generated. Distributed where service customers already scroll. A small recurring cast of characters that operate a fictional service company. Every episode is built around a real industry pain, a missed lead, a 30-mile drive for no sale, a CSR who couldn't book the job, a quote that ran over by 40%.
Writers lined up on our side include talent from The Office and Parks and Rec. The format is locked. The voice is sober, dry, anti-slop. No cringe, no wacky. Think left-brain marketer meets right-brain studio.
The reference / Why Tim is bringing this up now
[ genie concept film / reel.mp4 ]
PROOF / Charter Spectrum
We already pulled this off for Spectrum.
Bizarre Bunny cut a concept film, swapped the end card for Spectrum Reach CTV, and sent it in cold. Their Western sales director called back inside a day. Now we're prepping to run the same play for the other six regions.
Spectrum's traditional video pipeline takes nine to twelve weeks and runs twenty to forty thousand dollars per spot. Ours took a day and a round of notes.
"We changed out the words, put Spectrum at the end of the video, and it got their attention. Their Western sales director called us yesterday."
— Tim Morris, Bizarre Bunny
Episodes in development / Scenes from the slate
Eight to ten a month. Every one a true industry story.
Each episode starts from a real operator pain. A weird call, a botched install, a service mystery. Written for the people who already live these days.
Ep 01 / HVAC
The thermostat war.
One couple, one Carrier thermostat, twenty years of marriage. Tech on the phone to dispatch asking how to arbitrate. Every household has had this argument.
Ep 02 / Road life
Lunch on the tailgate.
Two techs, one burrito, no words. Five hours into a twelve-hour day. The dignified silence of people who have seen too much this morning.
Ep 03 / Duct cleaning
The dust apocalypse.
Homeowner opens the attic access. Ten years of ductwork debris choose that moment to leave. Tech is already laughing. Spring cleaning as cultural event.
The cast / Draft characters, three tiers of the industry
Three leads. Three tiers. One industry.
We set the show across the three layers of the service-business world. The immigrant founder. The mid-market operator. The legacy heir. Every industry pain shows up differently at every tier, which gives writers a permanent well to draw from.
Lead 01 / The Founder
One van. Forty trucks. Still answering the phone.
Came over with a toolbox. Built the fleet. Argues about the margin on every quote. Has opinions about every CRM ever shipped.
Lead 02 / The Operator
Three dashboards. Zero peace.
Runs forty trucks out of Atlanta. Loses at payroll every Friday. Can quote call-booking rates from memory. Hates Meta.
Lead 03 / The Heir
Third generation. Wharton MBA. Zero respect.
Grew up in the shop. Came back from school with ideas. Dispatch won't run his playbook. His LinkedIn is flawless. His techs call him Wharton.
The consortium / Who does what
Content engine
Bizarre Bunny
Writes it. Directs it. Makes it. AI-native studio producing studio-grade film on the same platforms everyone else uses, finished in-house on DaVinci and Premiere.
Writer room drawn from The Office and Parks and Rec
Character design and voice
Generation, grade, edit, deliver
Episode cadence: 8 to 10 per month
Distribution and media
Home-services marketing agency. Runs paid, organic, and direct mail for operators across the US. Ties each episode's pain point to a retargeting cadence and owns the conversion story end to end.
Google, Meta, Local Services Ads
SEO and reputation management
Creative testing at scale, sponsor reporting
Voice: no hedging, no maybes, phone rings or it doesn't
Growth engine
Runa
Logo pending
Converts the laugh into action. Voice-coach AI that plugs exactly the leaks the show is joking about. Listens to Service Titan calls, flags missed leads, hands recovery to leadership in real time.
Service Titan-native voice coach
Missed-lead detection and escalation
Awards, workshops, makeover series built on top
Six companies queued for onboarding
Scene / Emotional recognition
The conversion flow / Laugh. Realise. Act.
The show that fixes everything you just laughed at.
Every episode ends the same way. The audience laughs. Then they realise the breakdown on screen is happening in their business right now. That's the hand-off. The show creates emotional recognition. Runa closes the loop.
Step 01Emotional recognition.
"That's literally my dispatcher."
Built into every episode. The scenario is specific, the reaction is automatic.
Step 02Low-friction CTA.
"Run a free call audit. See what you're missing."
Single action, no sales call, no commitment. The end card of every episode.
Step 03Real proof.
A missed-revenue snapshot generated from their own Service Titan data. Specific numbers, their own calls, their own CSRs.
Step 04Onboarding.
Direct path into Runa's voice coach and pipeline dashboard. The laugh has already done the selling.
Revenue model / One show, five lines
One show. Five revenue lines.
The show itself is break-even content that carries four other products behind it. Each layer deepens the relationship with operators and compounds the next. Supplier sponsorship buys the slate. Everything else generates standalone revenue.
Line 01Supplier Sponsorship
Carrier, Goodman, Daikin, Ford Fleet. The brands operators already carry on their trucks. They own sponsorship of the slate and the end cards.
Line 02Sponsored Storylines
Native placement inside the plot. A botched install gets fixed by a manufacturer partner. A fleet breakdown becomes a vehicle story. Sponsors own the resolution, not the interruption.
Line 03Golden Wrench Awards
Annual awards program for the operators actually doing it right. Best CSR, best booking rate, most improved business. Entry fees, category sponsorships, episode features for winners.
Line 0490-Minute Workshops
Live and virtual. Owners submit real call recordings. They walk out knowing exactly where their revenue is leaking. Ticketed, sponsored, and the obvious bridge into Runa.
Line 05Business Makeover
Docu sub-series following real operators through an operational transformation. Before and after. Sponsored per company. The most persuasive proof engine we can build.
Primary sponsor / Foreground treatment
For Carrier, here's what it looks like.
Every episode carries a primary manufacturer. Carrier goes first. The condenser in the hero scene is a Carrier unit. The technician wears a Carrier-friendly uniform. The end card is yours. Competing brands appear in background scenes so the audience sees the full industry, but Carrier gets the shot every time it matters.
The same treatment extends to sponsored storylines, the Golden Wrench Awards, and the Business Makeover sub-series. Carrier anchors Season One as the flagship partner.
Brand elevation / Episode closer (AI generated)
Real asset / From your brand portal
Real asset / Dealer-customer moment
And in the background.
Competing manufacturers appear in supporting roles across the season. Carrier stays in the foreground. The secondary brands exist so the show reads as a full industry portrait rather than an advert.
GoodmanDaikinTraneLennoxRheemBryant
8–10
Episodes per month
3 min
Runtime per episode
$100k+
Raised in round 1 of a prior BB crowdfund
7–10%
Missed-lead rate Runa is solving
The money / Cost structure and funding model
Funded by suppliers, compounded by the five revenue lines.
Supplier sponsorship from Carrier-class brands buys the episode slate. Sponsored storylines pay per placement inside the plot. Awards, workshops, and the Makeover sub-series generate standalone revenue and feed each other.
Minimum baseline production cost is roughly seventy-five to one hundred thousand dollars a month, covering two writers, two animators, one full-time editor, AI credits, and hosting. That's what keeps the show shipping. Everything above that line is margin that the three companies share.
Nobody in the consortium fronts the production cost alone. We go into the supplier conversation together. First targets are Carrier and Goodman, then Ford Fleet on the vehicle side, then ServiceTitan as the obvious software sponsor.
Writers (2, ex-Office / Parks & Rec)$24–48k
Animators (2)$20k
Lead editor (1 full-time)$10k
AI credits, hosting, tooling$8–12k
Distribution and media opsPronk-led
Monthly baseline$75–100k
The writers room / Season 01 board
The writers room / Where the stories come from
Real writers. Real rooms. Real industry stories.
The show isn't written by a model. It's written by people who've shipped broadcast comedy, run service companies, and sold to operators for decades. AI is the production pipeline. The room is human.
Comedy writersSitcom-room comedy pedigree.
Scripts come from a small writers room drawing on talent from network comedies. Dry-documentary format, character-first, zero slapstick. Two writers in rotation, one show-runner.
Pedigree target: Parks and Rec · The Office
Industry advisorsOperators who've lived every scene.
Every storyline is reviewed by working service-company owners. Bethany's business partner is a multi-decade HVAC operator who sold ServiceTitan integrations. The calls we joke about are calls he's taken.
Advisors: HVAC, Service Titan, fleet operators
ProductionIn-house studio. No outsourced AI slop.
Every frame is generated, graded, and edited by Bizarre Bunny in-house. DaVinci Resolve for grade. Premiere Pro for cut. The same platforms everyone else uses, treated like a craft tool, not a shortcut.
LA · Belfast · Athens
What we're asking for on Thursday's call.
Step 01Lock three pilot scripts.
One per character tier. Shared writer's room across all three companies. BB leads the room.
Step 02First supplier conversation.
Joint intro to Carrier or Goodman. John's side of BB runs the manufacturer relationship work.
Step 03Ship three episodes.
Built and distributed end to end. Live inside fourteen days of greenlight. Attribution wired in from day one.
Step 04Crowdfund on episode 4.
By episode four we have the reactions and clips to launch a Kickstarter around the cast. The show starts funding itself.
Let's lock the pilot.
Three companies. One cast. Enough story to run for years. Thursday, ten to one, John on the call. Let's pick the tier we shoot first and go.
Ep 01 / HVAC
Ep 02 / Road life
Ep 03 / Duct cleaning
